Inside Adelaide’s Booming High-End Hotel Scene
Adelaide’s high-end hotel offering is expanding with a raft of luxury developments in the works.
Crowne Plaza, Sofitel and Westin Hotels & Resorts are among the international hotel brand names to open properties within the next few years.
The wave of new Adelaide luxury hotels will pave the way for more upscale accommodation in the city, says Australian Hotels Association South Australia CEO Ian Horne.
“[Adelaide has] always been successful in business and leisure events, but we’ve now got momentum and that’s attracted airlines, visitors, and now we’ve got people building the next generation of international style properties.”
It couldn’t have come at a better time. Adelaide visitor numbers are at an all-time high, says Marriott International Area Vice President Sean Hunt.
“They’re set to grow 5.1 per cent in the next decade as people seek out the beaches, world-renowned wineries and beautiful scenery South Australia is famed for,” he says.
Crowne Plaza Adelaide
The first of the three major hotels expected to be completed is the new 4.5-star Crowne Plaza situated on Frome Street in the city’s east end.
Set to open within the first half of next year, the hotel will boast 326 rooms and will feature a unique check-in experience on the 10th floor, as well as an infinity pool, bar, restaurant, and gym.A sprawling six hundred square metres of space will be dedicated to meetings and conferencing.
The development will also incorporate an exclusive 83-room, high-end private residential apartment complex ‘The Adelaidean‘ and a 400-space car park.
The 135-metre-high building is set to be the tallest in the city once completed, neighbouring a vibrant dining, shopping and nightlife district on Adelaide’s Rundle Street.
The 5-star Sofitel hotel under construction on Currie Street in the CBD will mark around 30 years since a ground-up, luxury accommodation project of its calibre was created in Adelaide.
The 32-storey development, set to open in 2020 or 2021, will include 257 hotel rooms and approximately 80 apartments that will occupy the top eight levels.
As for its main features? Four food and drink venues, a pool, gym, and the signature Sofitel club lounge are in the works.
The new hotel will combine Sofitel’s French-inspired aspects with finer local elements such as food, wine and art & design, says AccorHotels Asia Pacific Chief Operating Officer Simon McGrath.
“The best of South Australian produce will be on offer. That’s the cornerstone of this hotel,” he says.
“Local artists take centre stage in the hotel’s design and we’ve talked about featuring artwork in the hotel from local artists as well. To complement that, we’ll have an incredible chandelier that will run through the lobby and a lounge that’ll reference the great wine regions.”
The Westin Adelaide
The Westin hotel will be part of a redevelopment of Adelaide’s General Post Office (GPO) building on the corner of Flinders Street and King William Street.
The 5-star hotel will be housed in a 15-storey tower with 285 guest rooms that offer panoramic views of the city skyline and Victoria Square. It’s set to open in 2022.
Once completed, it will boast a fitness studio, a resort-style outdoor pool and spa, meeting and event spaces, and a 24-hour business centre. An all-day dining restaurant, a tearoom and a specialty bar round out its offering.
Other notable Adelaide hotel openings
Other luxury hotel plans in Adelaide’s CBD include (but not limited to) a lavish 120-130 room hotel as part of the Adelaide Casino expansion to be completed by 2020; a 118 room Vibe hotel opening in 2020; and IHG’s 137-room Hotel Indigo Adelaide Markets, opening in 2021.
(Lead image: Adelaide Sofitel / supplied)
Published 02 April, 2019