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Inside The Cult Fitness Craze About To Launch In Australia

It’s the high intensity workout adored by celebrities from David Beckham to Kim Kardashian-West, and now, after 20 years, Barry’s Bootcamp is finally set to launch down under.

Described as a luxury fitness experience, Barry’s Bootcamp has achieved a cult-like following around the world thanks to its high energy workouts and nightclub-like training spaces.

Launched in California by celebrity trainer Barry Jay in 1998, the fitness phenomenon has grown from its original West Hollywood location to 42 studios in 18 cities including London, New York, Dubai, and Milan, and now boasts more than 65,000 members globally.

Famous for crafting the lean, muscle-defined physique dubbed the ‘Barry’s Bod’, the notoriously intense training sessions combine cardio and strength training for a more rounded workout and are said to help burn up to 1000 calories in just one hour.

Harry Styles, David Beckham, and Jake Gyllenhaal are a few of its many celebrity devotees.

The Australian launch will begin in Sydney from September 2018. Surry Hills and Martin Place will be the first studios to open, followed by an as-yet unknown third central Sydney location. A Melbourne studio is expected to launch early in the new year.

Barry’s 55-minute High Intensity Interval Training (HIIT) classes include the tough ‘butt and legs’, ‘arms and abs’, ‘full body’, and ‘chest, back and abs’ sessions. The most popular classes are said to book out within minutes of becoming available online.

Held in the signature Red Room, a nightclub-like space with red-tinged mood lighting and high-energy music, a typical class consists of 25-30 minutes of treadmill cardio training, followed by 25-30 minutes of strength training using hand weights and resistance bands.

Barry’s Australia Head of Operations Heston Russell describes the model as a concierge-style client experience, a premium fitness offering unlike any other in the Australian market.

“From the time the client arrives in Studio to when they’re ready to leave, we’ve accounted for every step of their visit to ensure a seamless and enjoyable experience,” he says.

Each Australian studio will offer its own edition of athleisure and performance sportswear, while change-room facilities will also be stocked with a range of luxury grooming products.

In addition to the core workout, Barry’s Australia will offer its own Fuel Bar concept with locally designed and nutritionally approved shakes and smoothies at each location.

Published 12 June, 2018