NoMad Las Vegas Steps Away From Strip Stereotype
Tucked amongst the mammoth-sized hotels and the bright lights of the Las Vegas Strip is the NoMad hotel. Its lobby is dimly-lit, its décor blood red. Clusters of framed artwork and photographs hang on its walls. Suited staff are at the ready.
Open since October this year, NoMad Las Vegas comes after the success of NoMads in New York and Los Angeles. Unique to Vegas however, is that the property is essentially a hotel-within-a-hotel. Despite its lobby and restaurant using a separate entrance, its 293 rooms and suites take up the top four floors of the Park MGM.
“Jim Murren [the president of MGM] stayed at Nomad New York tons of times and fell in love with that property,” says Tim Markman, the hotel’s Guest Relations Manager.
“He had always really wanted to collaborate with our CEO and owner Andrew Zobler so that relationship started this whole project.”
The name ‘NoMad’ comes from the New York neighbourhood NoMad, north of Madison Square Park, where the first hotel opened in 2012. French designer Jacques Garcia took on its interiors, and then subsequently mimicked his original designs for the LA and Vegas properties.
Rooms in the Vegas property range from the basic Classic King to the 185sqm Suite Royal Premiere. Beds are fitted with embossed leather headboards and bathrooms are stocked with custom Argan products. Nearly all rooms boast bathtubs placed next to the beds, a NoMad signature design element.
“You see the bathtub and you think, ‘wow that’s unique’, but it feels luxurious,” says Markman. “Whereas for [Garcia], it was more a mimic of a simpler time when he was a starving artist working in Paris and had a studio apartment with only the bathtub in the middle of the room.”
In New York, they’re clawfoot tubs. In LA, they’re in more of a contemporary design.
“Here, we went with something that was a little bit of both,” says Markman. “Kind of traditional, but not the clawfoot tub.”
The Vegas property’s distinct feel can also be seen in its art programme. Curated by Paris-based design studio be-poles and featuring photographs and art, all pieces tell a story and many are originals. Vintage Vegas ads can be spotted throughout. Framed taxidermy butterflies from Deyrolle, a boutique in Paris, another NoMad design signature, hang in every room.
All artwork is tailored to each room. “So many hotels just go ‘that’s the print I want’ and it’s in every room,” says Markman. “One of my favourite things about the art is how [be-poles] positions it.”
Art hangs near light switches and on the wall areas visible in vanity mirrors. Almost all art is at eye-level, and rarely is it centred. “[be-pole] kind of breaks the rules. It’s more intentional, more personalised.”
Zobler says guests who have visited the other NoMad properties will undoubtedly recognise this one as in line with the others. “It feels like a NoMad,” he told CN Traveler.
“I think where it’s different is in the colour palette: it’s more influenced by the desert, there are more bright colors than there are in New York, which a little more moody and a little darker. The overall feel of it is a little bit more playful, a little bit more flamboyant.”
Markman also notes that in Vegas, the architects and designers had a lot more space to play with – the rooms are generally much larger than those in New York. And then there are the views. Looking out over the mayhem of the famous Vegas Strip and at the desert and mountains in the distance, they’re in contrast to the hotel’s discrete décor.
“I think it’s stunning,” says Markman. “In New York, we don’t have that luxury. It’s so nice to be able to just look out and see the mountains. You can either see the sunset or the sunrise.”
The hotel’s on-site eatery The Restaurant, a grand dining room with a spiral staircase, red banquets and vintage book-lined bookshelves, is also much larger and more impressive than its East Coast counterpart. Its menu however is similar and features American classics designed to be served in large-format communal courses.
There are also private dining areas, including The Cellar, The Salon and The Parlour. And for those after more of a casual feed, The Bar has a simple menu of share plates and cocktails. Custom-made Austrian velvet curtains and red lampshades lend the room a cosy vibe. A Steinway piano sits in the corner, ready to be used on live jazz nights.
Still to open is a Parisian-inspired flower cart, which will sit outside The Bar and sell only red roses, along with the hotel’s pool. A Moroccan-inspired oasis, it’s set to be unveiled in the US’ springtime. But that’s not to say the hotel won’t constantly be updating and adapting to its guests’ needs.
“I think if there was a theme for Nomad it would be thoughtfulness – listening to the guest and responding to what they would like,” says Markman. “I think what I’ve never experienced before is ego in this hotel. No one’s really interested in doing something for them. We’re really trying to have this nobility about it and what’s right for the guest and what can we do that’s thoughtful. I feel proud to be working in a hotel like that.”
Published 13 November, 2018